Pollena Ewa seeks investor to promote export drive
Plans have been unveiled for selling a strategic stake next year in Poland's
largest cosmetics producer, Pollena Ewa. Commenting on the search for an
investor, Pollena Ewa president, Krzysztof Pawlak, said, "We are negotiating
with several companies interested in buying into our firm. However, we do
not intend to obtain an investor at any cost. We're interested in companies
that will offer us their brands but at the same time preserve ours and
moreover open doors for us to the world market." Because of falling domestic
sales, Pollena Ewa intends to cut costs and increase its exports. The
company currently sells around 2% of its production abroad, a proportion
that is expected to rise to above 25% within the next two to three years.
Under its plans to boost exports, Pollena Ewa is targeting the markets of
the US, China and the Baltic countries. (Puls Biznesu, p. 10) A.Z.
