Polsat accuses state-run TV of unfair competition on advertising market

Zygmunt Solorz-Zak, the owner of Polsat, has accused public television of unfair competition. "Thanks to the money paid by its subscribers, public television can offer lower prices for the emission of commercials. This forces private television stations to lower their prices, which reduces our advertising rates to the verge of profitability," he said. Solorz demanded that the rates be regulated by the National Radio and Television Council. Despite these difficulties, Polsat is planning new investments, for example in Elektrim Telekomunikacja, which could create a synergy of TV and telecommunications. Solorz announced the launch of new programs and the improvement of the station's news service. Although Polsat's popularity has fallen over the last year, Solorz is satisfied with it. "We have around 20% of the audience and we can observe an upward tendency in our figures," he said. (Puls Biznesu, p. 9) K.Z.