Polsat Cyfrowy plans launch next month of first pay-per-view television

Pay-per-view TV is to make its appearance in Poland next month, with the introduction of the service by Polsat for subscribers to its digital platform, Polsat Cyfrowy. In an interview with the Zycie daily, Dominik Libicki, president of Polsat Cyfrowy, said, "The system will be available on three channels. We will offer the major box office hits, other movies that have appeared in the cinema but not yet on television, and sporting events." Polsat Cyfrowy has not revealed how much it has spent on the launch of the new service, nor would it say how much it plans to charge subscribers. However, according to Libicki, the cost will be less than a cinema ticket. Polsat's main competitor, the new Cyfra+ and Wizja TV alliance, is also reported to be seriously considering the introduction of pay-per-view television. "In the future of the new platform, there will certainly be a pay-per-view service," said Wizja TV's Dorota Zawadzka. (Zycie, p. 3) P.W.