Polsat pins high hopes for new sports channel to be launched on digital platform

After a year of preparation Polsat will launch a sports channel tomorrow. It will be accessible via digital decoders. The new channel is called Polsat Sport and is designed to encourage clients to buy decoders belonging to the Polsat digital platform. "We wish our colleges from Polsat luck but another sports channel in Poland does not forecast a quick profit. Three digital platforms in Poland is a world record. The wealthiest countries have two at the most," said Janusz Basalaj head of sports at Canal+ The representatives of Polsat declined to reveal how much was invested in the enterprise. It is only known that the amount of the investment was smaller than the one spent on a similar project by digital platform Wizja TV. The creation of Wizja Sport cost over zl. 120 million. (Puls Biznesu, page 10) A.Z.