Poroshenko corporation enters Poland

Roshena, one of the world's largest confectionery corporations owned by Ukraine's president Petro Poroshenko, has launched its office in Warsaw and has started building its commercial department, Puls Biznesu daily reported. The firm wants to be an equal competition to Wedel and Wawel. "Within five years, we want to be one of five largest players in the Polish market. We are looking closely at Wawel, Wedel, Colian and Mieszko actions," Artur Martyniuk, the CEO at the Polish unit of Roshena. Maciej Herman, marketing and sales director at Wedel, pointed out that entering the market without a recognizable brand is very costly and challenging. In addition, it takes a lot of financing and a good product portfolio, he also told the daily. Roshen owns factories in Ukraine, Lithuania and Hungary.