Poultry consumption boom spurs production, diversification, competition

Consumer interest in poultry is growing rapidly and industry experts forecast that demand will continue to increase in a stabile trend. Not surprisingly, poultry companies listed on the Warsaw Stock Exchange (WSE) recorded very good results in the first three months of this year, and industry executives and specialists expect the coming months will be even better. Indykpol's sales, for example, increased from zl.73.7 million to zl.109.8 million year-on-year. The only problem may stem from the fact that some companies which till now specialized exclusively in red meat production are diversifying and beginning to produce poultry as well. As a result, poultry companies may well begin experiencing problems in obtaining raw materials, since prices could increase due to greater demand. Poultry companies are also afraid of competition from giant meat producers which until now have operated on a different segment of the market. Meat producers control a larger part of the market and boast a more extensive distribution network. (Prawo I Gospodarka, p.1) A.D.