PR industry must focus on activities improving the image of a PR person

The Covid-19 pandemic has shaken the public relations industry. PR specialists had to adapt the existing strategies, tools, and work mode to the new communication needs of clients. However, it was impossible to avoid a drop in revenues, a reduction in wages, and even layoffs. Now the situation on the market is stabilized, but we have noticed that in a crisis it is precisely good communication with the environment that companies need.