Presidential campaigns to spend most of their budgets on TV and billboards

This year's presidential campaigns will spend most of their budgets on television and outdoor advertising. Newspapers and radio stations will have less of a share. Television has the greatest appeal. "We are betting on television since it shapes opinions of society. Our 30 second film was shown only once but it drew the attention of a great number of viewers," said one of the campaigners for candidate Andrzej Olechowski. Incumbent President Aleksander Kwasniewski's campaign team said it will not issue additional spots. "We want to focus on the candidate's image. We don't intend to recreate it.," said the President's spokesman Dariusz Szymczycha. The strategy of Marian Krzaklewski has not been disclosed yet. According to sources 4,000 billboards with Krzaklewski's picture and election slogan have been bought by his campaign team. Each campaign team is allowed to spend as much as zl. 12 million. (Puls Biznesu, page 10)