Price war hits TV press publishers

Specialists are unanimous that the television press has been hit by a price war between two leading TV magazine publishers - H. Bauer and Oficyna Wydawnicza Press Media. Nonetheless, the number of titles appearing on the market continues to rise. The new titles, including Antena weekly, published by Agencja Wydawniczo-Reklamowa Aratus and TV Pilot backed by an American investment fund, will launch their publications at the beginning of February. "Our new title Ekran TV was supposed to be launched in December 2002. We informed press distributors that its price was fixed at zl. 0.85 although in reality it was zl. 0.75, as we feared that the information may reach our competitors. As soon as Bauer learned of our plans, they lowered the price of their magazine to zl. 0.50," said Press Media president Roman Oraczewski. According to anonymous sources at Aratus, the low prices of Bauer and Press Media come close to dumping. (Puls Biznesu, p. 9) A.Z.