Próchnik to sell Rage Age brand, focus on e-commerce

Clothing company Próchnik has presented the details of its restructuring plan, which includes focusing mainly on internet sales and reducing its range to center on the production of outerwear. The company is also planning to sell its Rage Age brand. "The Próchnik brand must definitely return to its roots, which is the production of outerwear, they will be the identification and identification of the brand. Coats, jackets and jackets and fashionable products combining their features will be manufactured with an emphasis on convenience and functionality, from various, also technical materials. the products offered, such as shoes, pants, sweaters, shirts and others, will play a supporting role and will not be involved in building the brand's image," the press release read. "Due to the prospects of market development and the assumed evolution of the brand, the management plans to base sales mainly on the internet," the release continued. The management also plans to sell the Rage Age brand because, despite its potential in relation to the company’s current capabilities and its intention to repay liabilities as quickly as possible, it sees no other possibility. Próchnik is a clothing company specializing in the production of men's fashion. The company has been listed on the WSE since its first trading session (April 16, 1991).