Procter & Gamble advertises more on private than public TV stations

During January and the first three weeks of February, public TV stations TVP1 and TVP2 aired only 23 commercials for P&G's bleach Ace, earning zl. 91,000. Meanwhile, commercials for other P&G products were broadcast 1,179 times on Polsat, earning zl. 21.4 million; TVN and RTL7 stations broadcast P&G's commercials 2,000 and 500 times, respectively. Another big player in the detergents field, Lever, also runs its commercials mostly on Polsat (60%), 26.7% on TVP and the rest on RTL7 and TVN. (Gazeta Wyborcza, page 22)