Producers embracing 'Made in Poland'

Polish producers are becoming increasingly keen on placing “Made in Poland” labels on their products. Traditionally, producers were reluctant to label products as “Made in Poland.” European consumers are mainly used to Western European and American brands, and Poland has yet to create a strong brand of quality, reports Puls Biznesu. Thus, drawing attention to the fact that a product had not originated in either Western Europe or the US was deemed detrimental to the product’s appeal. Now, however, perceptions seem to be shifting. Many Polish companies seem to have reworked their bias against the “Made in Poland” label and are including them on their products at higher rates. According to Puls Biznesu, Polish products, especially dietary supplements and cosmetics, are highly valued in Italy, France and the United Kingdom.