Products for animals to be emotionally driven purchases
19:42
The market for animal products is often compared to the segment of products for children. They are very similar to each other, subject to the same mechanisms – both positive and negative. For example, these segments are consistently among the fastest-growing. However, the prices of raw materials for their production are also rising. For instance, in 2022 alone, the prices of meat, paper – which is used for packaging, and metal, used for making cans of pet food, all increased. This has led to a dynamic increase in the prices of animal products. Thus, similarities are evident not only in the emotional sphere but also in the material sphere – the influence of the same mechanisms. Inflation, of course, has the strongest impact.
“Children are a part of our lives, and we want the best for them. We buy the best products, we want them to be fed the best meals, and similarly, the market for animal products is characterized. As a result, our customers often buy the best for their pets. They want them to have the best quality of food, to be properly supplemented, to play with appropriate toys, or to train using suitable training aids, which can be purchased in our stores.” Wojciech Kamiński, Managing Director of Maxi Zoo Poland, said.
