Promoting Poland to the EU-tender for texts is announced

The Foreign Ministry has announced a tender for the preparation of brochures, leaflets, books and albums, in the largest action promoting Poland abroad, due to start after the summer break. The materials will include texts on Polish ethnic minorities, religious cooperation, environmental protection, Polish history, the economy and the legal system. They will target the most influential circles in EU countries. According to unofficial information, most of the publishing houses participating in the tender already have teams of specialists, journalists and translators lined up. Additionally, the winner will have to provide a professional translation of 5,000 pages into English, French, Spanish and German. A tender for the logo of the Foreign Ministry and integration with the EU has already been closed, with advertising and marketing agency Corporate Profiles DDB winning the contract. The cost of the promotion is not known, however it is expected to exceed zl. 10 million. (Gazeta Wyborcza, July 2, p. 27) A.Z.