PSB to open first five of 200 construction materials retail outlets by end of year
The Polish Construction Depots Group (PSB), a very dynamic company that owns
over 200 construction warehouses, wants to invest zl. 400 million in opening
a network of retail outlets selling building materials. They hope to open
five of these by the end of the year. PSB, during the four years of its
existence, has captured over 15% of the wholesale market. PSB brings
together about 220 small companies which own almost 400 commercial
enterprises. The company recently launched a logo to build up the visual
identity of the depots' network. "We are placing much hope on our visual
sign. Companies who belong to our group have to use our logo alongside
theirs," said Miroslaw Lubarski, deputy chairman of PSB. "Some 13% of the
public can already identify our group logo," he added. The new strategy is
to create a network of markets in small cities. In few years there could be
between 100 to 200 markets. It is also possible that the company may expand
into foreign markets as they have received various proposals from Russian,
Czech and Slovakian businessmen to create similar networks in their
countries. (Puls Biznesu, p. 9) A.D.