Publicis forecasts decline in advertising market in Poland by 8.6%. in '20 and increase of 4.5% in '21

Publicis Groupe Polska forecasts that advertising expenditure in Poland in 2020 will decrease by 8.6 percent, and in 2021 it will increase by 4.5 percent, as the company said in a press release. According to Publicis data, after three quarters the value of the advertising market fell by 11.7 percent y/y, to PLN 6.07 billion. At the end of August, the company forecasted this year's market decline at 8.7 percent.

"We assume that the fourth quarter will bring further…