PwC: Cookie consumption to reach 4.1 kg per person in 2020

According to the report compiled by the PwC consultancy, the Polish cookies market will grow by 1.8 percent per annum on average and in 2020, an average Pole will consume 4.1 kilograms of the confectionery per year. According to PwC, Poles spend some PLN 2.6 billion and eat 3.8 kilograms per person. “Compared to the CEE markets, the level of consumption is quite low. In Czechia and Slovakia it stands at some 5.5 kg per person, while in Hungary it is at 4.7 kg. It's still far cry from the British and Italian levels (13.6 kg and 10.5 kg respectively),” the report said. When picking their cookies Poles look at taste (41 percent), quality (22 percent) and price (17 percent). Women are more avid cookie eaters, accounting for 60 percent of the market. According to PwC the sector should see more consolidation in the upcoming years.