Quality of shopping experience at shopping malls way to compete with e-commerce
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Shopping centers are no longer competing with e-commerce but complementing it, says Tomasz Górski. Success today depends on balancing a strong tenant mix with high-quality customer experience, including dining, entertainment, and accessibility.
Modern malls are evolving into social hubs that combine shopping with leisure, community, and services. Brands increasingly adopt omnichannel strategies, with online players entering physical retail. Technologies like AI, AR, and VR help boost footfall and loyalty.
In Poland’s mature market, growth is driven mainly by upgrading existing centers rather than building new ones, reflecting changing consumer expectations and high market saturation.
