Radio Pogoda is off to strong start, despite criticism of its formula<BR>

Radio Pogoda's share of general radio listening time was 7.5% in December, which puts the station in fourth place behind Radio 1, Radio Zet and Radio Eska. They had a successful launch, said Radio Eska head Marek Owsinski. "[But the question is] what now? To enter the market you just have to play, but to establish your position you need something more, and Pogoda bases itself on the U.S. formula, [which is] radio is supposed to play, not talk. Won't listeners get tired of the same songs?" Radio Pogoda is owned by IM 40, in which Wojciech Mann, Krzysztof Materna and Jan Chojnacki each hold a 17% stake, with the remaining 49% held by AC Radio. (Gazeta Wyborcza, page 21)