Record-high number of Chinese tourists in Poland

According to the Polish Tourism Organization POT, as many as 130k Chinese tourists will visit Poland this year. Previous POT estimates have put that figure at some 100k, but that threshold has been broken at end-Q3. So far, till end-Q3, 103,451 Chinese (excluding Hong Kong and Taiwan) visited Poland and booked nearly 168.5k hotel stays. Both figures increased by 67.6 and 60.9 percent y/y. On average,  Chinese tourist spends PLN 7,800 during his stay in Poland. According to POT, the reason for such increase is due to its increased activity in China, where it runs several promotional and image campaigns targeted towards local media, bloggers and tour operators.