Renault to launch new Dacia and own showrooms
French automotive concern Renault intends to maintain a 10% share on the
Polish market. A new model of the small Dacia car, the production, which is
planned to be launched in Rumania, may turn out to be the concern's secret
weapon in Poland. "It will be our reply to Seicento or the Matiz models. We
have 30,000 cars on sale at under zl. 30,000," Philippe Jombart, the
president of Renault Polska said. Across the country Renault dealers are
being consolidated. The weaker ones will have to integrate with the stronger
ones. Jombart said this is the result of developing the car sales network,
as well as a drop in the number of cars sold. "By the end of 2003, the
number of franchise contracts will drop from 68 to 56. At the same time the
number of points of sale should increase from 130 to 142," Jombart said. The
current situation on the national car market is not positive for new
investments, but Jombart is conscious that entirely withdrawing from
investment plans would be suicidal. Therefore, next year Renault intends to
launch its first car showroom in Poland. (Puls Biznesu, p. 10) A.Z.