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Renault to make aggressive foray into market focusing on institutional clients

clients French car producer Renault intends to become more competitive on the Polish market. In the near future it will introduce several new van models. The first one, Kangoo Express will appear at the beginning of 2001. One of the main weapons in the battle over the Polish market will be the introduction of a new model of Renault Trafic created in cooperation with Opel replacing the old version of the car, which had recently been selling very poorly in Poland. Additionally, Renault wants some of its dealers to specialize in selling vans to institutional clients. "The plans on creating institutional client services should be finalized after the company's introduction of Renault Trafic. With time, thus specialized dealers will account for one-third of our entire dealership network," said Grzegorz Paszta of Renault Polska. (Puls Biznesu, page 8)

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