Renault to make aggressive foray into market focusing on institutional clients
clients
French car producer Renault intends to become more competitive on the
Polish market. In the near future it will introduce several new van
models. The first one, Kangoo Express will appear at the beginning of
2001. One of the main weapons in the battle over the Polish market will be
the introduction of a new model of Renault Trafic created in cooperation
with Opel replacing the old version of the car, which had recently been
selling very poorly in Poland. Additionally, Renault wants some of its
dealers to specialize in selling vans to institutional clients. "The plans
on creating institutional client services should be finalized after the
company's introduction of Renault Trafic. With time, thus specialized
dealers will account for one-third of our entire dealership network," said
Grzegorz Paszta of Renault Polska. (Puls Biznesu, page 8)