Report: 35% of Poles will go on Christmas sales

35% of Poles will go on Christmas sales, according to the report of Santander Consumer Bank ‘Poles own portfolio – we love opportunities’. The report reads that 35% of Poles will benefit from the sales planned for the turn of 2019 and 2020 and another 15 percent of them consider that. The top five products that consumers will hunt for New Year's sales include clothing and footwear (47.5%), electronics (28.3%), household appliances (22%), laptops and computers (13.2%) and home furnishings (12.9%).

As Agnieszka Kociemska from the Consumer Credit Division of Santander Consumer Bank indicates, the youngest generation is definitely full of lovers of New Year's promotions. The authors of the report said that regardless of the product category on sale for almost 40 percent of customers the brand will be the deciding factor that will affect the final purchase. Over 35% will be guided by the price, while nearly 30 percent only by visual reasons.

(PAP)