Restaurants in new realities. The market has thinned are more demanding
17:26
After months of consecutive lockdowns caused by the coronavirus pandemic, restaurants are back in business and Poles are thirsty for meeting up. Restaurants come to the rescue. And the need for contact, meeting, listening to live music, or finally eating something good, was huge in Poles. Nowadays finding a free seat in a restaurant, entering it “from the street” is usually burdened with the necessity of waiting for a table.
Some establishments, however, decided to remind themselves to customers, who for months spent at home, could get used to the idea of spending time with friends at the table. One of the chains combined a promotional campaign with education. The Internet literally erupted in flames when one of the Warsaw restaurants decided to organize a promotion for the vaccinated. Everyone who showed their COVID-19 vaccination receipt at the entrance could get a free cocktail with their order. This action, of course, divided internet users, but undoubtedly gave the restaurant publicity.
At the beginning of the year, the Economic Chamber of Polish Catering estimated that in 2020 alone, losses in the catering industry could amount to PLN 30 billion. Difficulties in surviving the pandemic were reported not only by small entrepreneurs, but also large chains. According to data from the National Debt Register, last year nearly 142 thousand applications for closing companies were filed. The largest group was in the fitness, tourism, and foodservice industries. It was calculated that about 15 thousand restaurants did not make it to the end of the pandemic.
In the post-pandemic reality, it can be expected that customers will pay even more attention to details and may be more demanding. On the misfortune of some entrepreneurs, however, will benefit those who will attract their guests with a unique offer and provide them not only with good food and entertainment, a sense of security, but also a wide range of entertainment, which we all missed so much.
