19:02 14 September 2026
Retail park market developing outside large agglomerations
Poland’s retail park market is increasingly concentrated outside major metropolitan areas, with towns below 50,000 residents dominating both existing stock and new development, according to Cushman & Wakefield. In these towns, 36% of consumers visit retail parks at least weekly, compared with 24% in Warsaw. Younger shoppers are particularly important, with 76% of people under 40 visiting at least once a week. Expansion is also accelerating in cities of 50,000-100,000 residents, while new supply is slowing in Poland’s eight largest metropolitan areas because of high retail saturation.
Grocery discounters remain key traffic generators, while non-food discounters and health and beauty retailers are expanding rapidly. Future growth may increasingly include leisure and food concepts.
