Sale of Radio Jazz concession fails to strike the right cord among investors

Mariusz Adamiak, owner of the Warsaw-based Radio Jazz, has decided to stop financing the profitless station and to put the concession to tender, as announced by the Radio and Television Council (KRRiTV) on December 31, 2002. The KRRiTV however, has made it clear that the new owner has to maintain the Jazz nature of the station. The tender is open until end of January, but no company has announced any interest. According to unofficial information the most probable buyer will be Czestochowa-based Y Radio, connected with publicly listed Yawal, or perhaps Agora. Niche radio stations have failed to develop into lucrative businesses. Radio 94, launched last autumn has won just 1.73% of listeners, while Radio PIN has just 0.25% of the market. (Puls Biznesu, p. 6) A.K.