Sanitec to use Poland as bridge to the Eastern markets

Finnish Sanitec Corporation, one of the main European producers of bathroom fittings and fixtures, declared that its Polish branch will soon become responsible for the Ukrainian and Russian markets. The management is pleased with results of its Polish division, but underlines that a further sales increase in Poland will be hard to achieve. "The future of the region relies on educating customers and selling to the East," said president of Sanitec Reiner S. Simon. He added that while the local plant is working at 100% capacity, it will not seek to build a new one, but rather concentrate on more efficient use of current facilities. However, "Over the longer term Sanitec will have to construct a plant in the East," commented Michal Buczynski from DM BIG BG. The new strategy means that it will put on hold its planned zl. 150 million investment in the Lodz Special Economic Zone. (Puls Biznesu, pp. 1, 7) M.M.