Scandinavian furniture chain Jysk, sees a great potential in Poland

Leading Danish home textile and furnishings retailer Jysk, which has already opened 20 outlets in Poland, plans to create a network of 80 more within three to four years. "We'd like to open 15-20 shops a year," said Katarzyna Bartosik, representative of the company responsible for marketing. "The cost of opening a single outlet depends on the city and location, but is generally around zl. 500,000 for a typical shop of 800-1200 sq. meters." The expenses seem to be modest when compared with the value of the market, which is estimated at zl. 8 billion a year. "The Polish market is very attractive for us and upon joining the European Union it will grow further," said Bartosik. Jysk, however, will have to face intense competition from well positioned companies as IKEA and the rapidly-developing Decorador. "As yet, we don't have a precisely defined term for the investment to yield returns. For now, we're interested in gaining a good starting position," said Bartosik. (Puls Biznesu, p. 10) M.K.