Sex war in the streets
Dear Editor,
Sexist advertising is not limited to billboards showing scantily clad women. I found a poster for Rexona deodorant ("for really hot moments") on Wał Miedzeszyński to be more disturbing than the billboards shown in Mr. Sifert's article ("Sex War in the Streets," January 27, 2003). Rexona uses the line "Skšd miałam wiedzić że twoje auto to diesel?" ("How was I - female form - to know that your car is a diesel?"), using the stereotype of "women and technology." The arrogance of advertisers becomes clear here because they expect that an ad which makes fun of women will encourage Polish women to buy their products.
Gregor Fiedler
Sexist advertising is not limited to billboards showing scantily clad women. I found a poster for Rexona deodorant ("for really hot moments") on Wał Miedzeszyński to be more disturbing than the billboards shown in Mr. Sifert's article ("Sex War in the Streets," January 27, 2003). Rexona uses the line "Skšd miałam wiedzić że twoje auto to diesel?" ("How was I - female form - to know that your car is a diesel?"), using the stereotype of "women and technology." The arrogance of advertisers becomes clear here because they expect that an ad which makes fun of women will encourage Polish women to buy their products.
Gregor Fiedler
