Shell announces $8.5 million move to take-over rivals
As part of a three-year plan to double the number of its filling stations in
Poland,Shell Polska (SP) intends to open 17 new gas stations this year,
investing $8.5 million. SP currently owns 116 stations, twelve of which
opened last year. Expansion plans include not only a crash building program,
but also an intensive campaign to take over sector rivals. SP sales director
William Kozik detailed the growth strategy:Our plans cant be realized
exclusively through the construction of new stations. Thats why were
seeking opportunities to take over rival gas station chains. Wed like to do
that as early as this year. According to Witold Ozimski of Refleks
brokerage house, companies like Shell, with their own products and access to
the market, attempt to increase their sales as quickly as possible.One
scenario he envisions, for which there is a precedent, is a swap of stations
with another large auto fuel company. On March 1 of last year, SP acquired
16 stations and two shops previously owned by Texaco, which received part of
Shells stations in Great Britain. Ozimski considers Dexpols DEX chain an
attractive target for SPs next move. (Puls Biznesu, pp. 1,3)