SIMON BALDRY

Cadbury Wedel
By : (M.Z.)

   SIMON BALDRY became president and managing director for Eastern Europe at Cadbury Wedel May 15. Baldry has 15 years of experience in the confectionery and beverage business, seven of which were spent at Cadbury Schweppes in various sales, marketing, and general management positions. Before joining Cadbury Wedel, he worked for the last five years as managing director of Cadbury Russia. Baldry, who has a wife and two children, said his hobbies include travel and chocolate. He also said he is an avid sportsman who runs regularly and swims when time allows. Apart from his native English, Baldry said he speaks Russian.