Solac aims at 4% increase in share of 'white goods' market

Production-commercial company Solac, belonging to Spanish group CEGASA and operating in a variety of fields, plans to increase its market share in domestic appliances from 3% to 7% between 2003-2005. This will be achieved through increasing brand awareness, developing co-operation with retail chains and gaining new customers. The management predicts that the revenues of the company should grow steadily to reach euro 20 million in 2005. At present the company offers over 100 white goods products. "We plan to introduce about ten new products, the marketing budgets of which will be decided at the beginning of 2003," said Solac's managing director Michal Kujawa. The company has had problems with complicated certification procedures which have substantially delayed the launch of new products. Solac will reach its customers through domestic and international retail chains and white goods wholesalers, though the company is not planning to construct or acquire any production facilities in Poland. "Sales in Poland have so far had a minor share in the group's total turnover and account for only 3%," said Kujawa. (Prawo i Gospodarka, p. 7) M.M.