Stationary stores less fashionable than e-commerce: report

In the new report "Fashionable Poland. A new generation of Poles on shopping" Klarna, a leading global retail bank, payment service provider, and shopping application, has examined the shopping habits and shopping preferences of Polish fashion consumers in 2022. According to the collected data, as many as 91 percent of them buy fashion products at least once a month and 1 in 10 (11 percent) at least once a week – this is also a group of so-called frequent shoppers.