Stroer becomes No. 1 following unexpected takeover

Europlakat Polska has been sold to Stroer. This came as a great surprise, as a few days ago Agora appeared to be in final talks with Europlakat. Zbigniew Bak from Agora's board refused to comment on why his company failed to reach a final agreement with Europlakat. Now that the German investor has pu rchased a 100% stake in Europlakat, it has become the leader in outdoor advertising as it controls 44% of billboards across the country, followed by AMS which has 33% of the market share. However, Stroer will have to remove at least 9,000 out of its 50,000 billboards due to the contraction of market demand. The exact price Stroer paid for the stake remains unknown, analysts expect it to be at least zl. 30 million. Stroer's main competitors are now Cityboard Media and Town & City, followed by AMS. (Puls Biznesu, p. 6) K.Z.