Stroer to unify its billboard standards and take on new staff

The Stroer Group, an outdoor advertising company, plans to invest zl. 10 million in 2003. "We will focus on the development of a network of 6 by 3 meter billboards. We also plan to improve the quality of our boards and to widen the range of our products," said Janusz Malinowski, the director of Stroer Group Poland. The company also intends to tackle around 1,000 billboards which do not meet basic requirements for optimal display and unify its display system. Staff will be re-organized and new ones taken on, raising the number from 80 to 90. (Media i Marketing Polska, Jan. 9-22, p. 11) K.Z.