Summer beer sales results show a 7% increase with the Zywiec Group on top

Kampania Piwowarska (KP) has the best revenues in comparison to other companies after the summer peak-season, according to the recently published sales figures of brewers. However, after nine months it is still in second position, behind Zywiec Group, although the difference between the two is only 0.5%. Carlsberg Okocim Group will not achieve its declared intention of increasing its market share to 15%. The group's sales results after the third quarter, despite being the best, show a drop in market share in comparison to the same period last year, from 14.9% to 13.7%. "By re-positioning its brands in the middle of the season, the company missed opportunities for summer seasonal sales," said Bogna Sikorska, an analyst with CDM Pekao. Two other players took advantage of Okocim's branding re-think - the biggest growth of the summer was recorded by the Zywiec Group with a 15.3% increase while KP recorded a sales growth of 13.1%. The whole beer sector recorded an estimated growth of 7%. (Puls Biznesu, p. 10) P.W.