Super-Pharm launches transcational marketing project with ZenCard

Drug store chain Super-Pharm has launched a new transactional marketing project in collaboration with ZenCard, a fintech subsidiary of PKO Bank Polski. The pilot program will allow Super-Pharm’s clients to become members of the drug store’s loyalty program Klub LifeStyle, while paying for their shopping at the card terminal. The pilot program has been launched in two of Super-Pharm’s drug stores in Warsaw and will be implemented in other stores across Poland upon completing the test phase.