TelePizza announces change in strategy, plans to conquer sit-down sector

TelePizza Poland, a subsidiary of the Spanish-based Campofrio group, has announced a major change in its strategy. While the company will continue to offer its delivery service, currently its main revenue-generating activity, it has plans to launch 30 new sit-down dining establishments in 16 towns across Poland this year, some of them on a franchise basis, a novelty for TelePizza Poland. The first of the restaurants was opened in January of this year. General director of TelePizza Poland Maciej Goliński says his company's objective is now to focus on the "eat-in" consumer segment. He stresses that TelePizza Poland's advertising and promotion expenditure will reflect this added emphasis, in the hopes of closing the gap between TelePizza and its main rival US-based Pizza Hut. (Puls Biznesu, p.7) A.Z.