Television guide Antena to be licensed to Axel Springer

Television guide Antena to be licensed to Axel Springer German publisher Axel Springer will probably get the license to the title of weekly television newspaper Antena, which is owned by public television TVP. TVP decided to license the title because the newspaper was producing losses and it had a return rate of about 40% on a circulation of 200,000. The poor result may be due to Antena's narrow focus on the life of only TVP. The other disadvantage was the lack of advertising, which competitors are full of. "Axel has just won the tender and now we will conduct final talks leading to the signing of the licensing contract," said the deputy director of the Television Economy Agency of TVP Andrzej Brachfogel. "TVP is getting rid of the only paper it owns and which fulfills a public duty, as it is stated in the bill. Our title will become very similar to every other," said employees of Antena. (Rzeczpospolita, page A2)