Tesco to develop sales and exports of Polish foods
In January 2003 British-owned Tesco will start working with the "Teraz
Polska" foundation and promote Polish produce in its U.K. stores. A similar
promotion of Polish foods which was recently successfully completed in Tesco
Polska hypermarkets, will now be extended to the Tesco-owned Hit supermarket
chain in mid-November. Tesco Polska is preparing a list of Polish producers
interested in promoting their products in the U.K., and is sending their
samples to Britain. According to deputy president of Tesco Polska, Czeslaw
Grzesiak, this could help change the structure of exports to the British
chain and boost the export market for Polish food produce. At present almost
90% of Poland's trade with Tesco U.K. is related to radios, televisions,
textiles, cosmetics and pet food. (Rzeczpospolita, p. B4) M.M.