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Tesco to develop sales and exports of Polish foods

In January 2003 British-owned Tesco will start working with the "Teraz Polska" foundation and promote Polish produce in its U.K. stores. A similar promotion of Polish foods which was recently successfully completed in Tesco Polska hypermarkets, will now be extended to the Tesco-owned Hit supermarket chain in mid-November. Tesco Polska is preparing a list of Polish producers interested in promoting their products in the U.K., and is sending their samples to Britain. According to deputy president of Tesco Polska, Czeslaw Grzesiak, this could help change the structure of exports to the British chain and boost the export market for Polish food produce. At present almost 90% of Poland's trade with Tesco U.K. is related to radios, televisions, textiles, cosmetics and pet food. (Rzeczpospolita, p. B4) M.M.

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