The biggest drop in beer sales in a decade continues

The year 2021 was the third consecutive year of decline in beer consumption in Poland, and what's more – the deepest in a decade. During this period, the market shrank by as much as 5 million hectoliters. Last year, consumption was one billion bottles lower than in 2018. At the same time, for the first time since 2017, the brewing industry recorded a decline in the market value. Weaker sales were accompanied by soaring production costs and excise tax increases.