The complete 'how to' book on capital markets - out now
She wrote directly to stock exchanges, banks and insurance companies around the world to get information to use in her work, a 187-page paperback published by Polskie Wydawnictwo Ekonomiczne that recently debuted in Polish bookstores. The book retails for zl. 14.50 ($5.37).
Kopestynska, director of studies at the Warsaw-based British & American English Schools, wrote to international financial institutions as well as the London and Luxembourg stock exchanges to gather materials.
To elicit a response, she did more than politely ask for information - she used some clever sales tactics.
Not only would the information help Polish students wishing to learn about capital markets, she wrote the London Stock Exchange, but several years down the road, those students might be willing to invest in the market. It worked.
Kopestynska got back a packet of info, which she used in her chapter on the London markets, which she describes as "the natural center of the global financial triangle." The London section contains short articles followed by sentences which readers mark "true" or "false" (such as: "To be traded in the London international equity market a security must be quoted by at least two competing market makers?"), as well as fill-in-the-blank sentences. ("The loan stock issued by the British government is called ...")
Kopestynska also reproduced information from the Financial Times and Gazeta Wyborcza newspapers to give readers practice in understanding stock tables, and explains simply terms such as "P/E ratio" and "market capitalization."
Though the book is aimed mainly at business English students, it can also be used for self-study (the book includes an answer key) by non-native and native English speakers alike.
An author of several titles including English for Banking and Business English, Kopestynska semi-complains that she keeps getting loads of paperwork from all the financial institutions she wrote to while conducting her research.
"They keep sending me materials," Kopestynska says. But she doesn't mind too much - she does use them in her business English classes at the Warsaw School of Economics.
"You have to show students how business works," she says. "It arouses interest and it's not abstract."
Slow dance
Maybe it's not such a bad thing that decisions on television broadcasting licenses are taking so long. (It's now gone on three months past the original due date.)
Earlier this month, the Supreme Administrative Court of Warsaw held that the National Radio and Television Broadcasting Council did not follow proper procedures in granting TV licenses to Polska Korporacja Telewizyjna, the company that operates Canal+ pay-television channel, and TV Wisla, the private regional station in southern Poland. The licenses were challenged by TV Polonia 1 and NTP Plus. The court held that licensing procedures for Canal+ and TV Wisla would have to begin anew.
Meanwhile, both stations which were not at fault - plan to continue broadcasting.
Malgorzata Grzyb, media director for Leo Burnett Advertising, said the decision casts doubts on the whole TV licensing process.
"It doesn't seem a very professional way of doing things," she said. "I start to wonder if a station that gets a license is a legitimate station or not."
Smoking
BBDO Warszawa has won back the account for House of Prince Poland, the Danish-owned cigarette company that it had lost to Bates Poland in 1994. BBDO Managing Director James Moser said the agency had been regularly pitching to get back the business since the end of last summer. BBDO also recently won the account for salty-snack maker Bahlsen Skawina.
Pioneer trail
J. Walter Thompson/Parintex has wooed Pioneer First Polish Trust Fund Co. away from Leo Burnett Advertising. Miroslaw Lubon, Pioneer's public relations director, said the first campaign would probably be ready by fall. He declined to reveal Pioneer's marketing budget.
Kopestynska, director of studies at the Warsaw-based British & American English Schools, wrote to international financial institutions as well as the London and Luxembourg stock exchanges to gather materials.
To elicit a response, she did more than politely ask for information - she used some clever sales tactics.
Not only would the information help Polish students wishing to learn about capital markets, she wrote the London Stock Exchange, but several years down the road, those students might be willing to invest in the market. It worked.
Kopestynska got back a packet of info, which she used in her chapter on the London markets, which she describes as "the natural center of the global financial triangle." The London section contains short articles followed by sentences which readers mark "true" or "false" (such as: "To be traded in the London international equity market a security must be quoted by at least two competing market makers?"), as well as fill-in-the-blank sentences. ("The loan stock issued by the British government is called ...")
Kopestynska also reproduced information from the Financial Times and Gazeta Wyborcza newspapers to give readers practice in understanding stock tables, and explains simply terms such as "P/E ratio" and "market capitalization."
Though the book is aimed mainly at business English students, it can also be used for self-study (the book includes an answer key) by non-native and native English speakers alike.
An author of several titles including English for Banking and Business English, Kopestynska semi-complains that she keeps getting loads of paperwork from all the financial institutions she wrote to while conducting her research.
"They keep sending me materials," Kopestynska says. But she doesn't mind too much - she does use them in her business English classes at the Warsaw School of Economics.
"You have to show students how business works," she says. "It arouses interest and it's not abstract."
Slow dance
Maybe it's not such a bad thing that decisions on television broadcasting licenses are taking so long. (It's now gone on three months past the original due date.)
Earlier this month, the Supreme Administrative Court of Warsaw held that the National Radio and Television Broadcasting Council did not follow proper procedures in granting TV licenses to Polska Korporacja Telewizyjna, the company that operates Canal+ pay-television channel, and TV Wisla, the private regional station in southern Poland. The licenses were challenged by TV Polonia 1 and NTP Plus. The court held that licensing procedures for Canal+ and TV Wisla would have to begin anew.
Meanwhile, both stations which were not at fault - plan to continue broadcasting.
Malgorzata Grzyb, media director for Leo Burnett Advertising, said the decision casts doubts on the whole TV licensing process.
"It doesn't seem a very professional way of doing things," she said. "I start to wonder if a station that gets a license is a legitimate station or not."
Smoking
BBDO Warszawa has won back the account for House of Prince Poland, the Danish-owned cigarette company that it had lost to Bates Poland in 1994. BBDO Managing Director James Moser said the agency had been regularly pitching to get back the business since the end of last summer. BBDO also recently won the account for salty-snack maker Bahlsen Skawina.
Pioneer trail
J. Walter Thompson/Parintex has wooed Pioneer First Polish Trust Fund Co. away from Leo Burnett Advertising. Miroslaw Lubon, Pioneer's public relations director, said the first campaign would probably be ready by fall. He declined to reveal Pioneer's marketing budget.
