The dynasty continues: Brok to bring America's "King of Beers" to Poland

Beginning the end of May Polish Brewery Brok will start to sell American Budweiser beer. Anheuser-Busch Inc has declared however, that it has no intention of investing in any of the Polish breweries in the near future. As for now, the agreement between the Polish and American partners says only that Brok will sell Budweiser beer under the brand name Bud, using its distribution network. Both companies are planning to organize advertising campaigns together. Bud beer will be imported to Poland from Spain and the United Kingdom. That is one of the reasons why it will be quite expansive compared to other brand names. The Americans did not consider opening a production line in Brok, due to technological differences between the Polish and their breweries. (Rzeczpospolita, page, B3) A.D.