The future of Sukces in question, while Playboy looks for investor
The future existence of Sukces (Success) magazine seems to be in question, a
s according to unofficial information its publisher, Inter-Media, has handed
dismissal notices to its employees. Allegedly the magazine, which has been p
ublished since the early 1990s faces financial problems, but company represe
ntatives refused to comment on the allegations. In 2001 circulation was redu
ced from 140,000 to 126,600 copies, while actual sales dropped from 76,000 t
o 66,000. In a poll, the magazine was ranked 74th among the most popular tit
les, which negatively influences its adverting potential. Rumors have it tha
t Inter-Media has held talks on selling the magazine to Agora. In a related
story, contrary to a press release, Vipress is not going to sell its license
for publishing Playboy, yet it is seeking an investor. Last year Playboy Ent
erprise International renewed the license for the next 14 years. "The financ
ial situation is stable, both Playboy and Voyage magazine break even," said
Vipress general director Tomasz Zieba. (Puls Biznesu, p. 3) K.S.