The LEGO Group is increasing strategic investments

The LEGO Group presented the financial results for the first half of 2021 (the first 6 months until June 30, 2021). Compared to the previous year, revenues in this period increased by 46 percent, to DKK 23 billion. Consumer sales grew by 36 percent, clearly outstripping the toy industry and driving market share growth around the world, including in major markets.

Despite an ambitious strategic investment program for long-term growth, operating profit was DKK 8 billion, an increase of 104…