The presidents of Polish companies lose a lot due to the lack of activity in social media

Although the presence of companies in social media is a prerequisite for success today, research shows that in Poland the presidents of the largest companies are not eager to do this. Until recently, only 5 percent, or only one in twentieth president of a large company from the WSE, had an active Twitter profile. Meanwhile, the presence in social media definitely affects the sales and business results of the company, allows you to build loyalty and commitment, and strengthens a credible image.