The time spent shopping keeps on increasing
14:37
Observing the behaviors of over 360,000 consumers showed that in the first quarter of this year, the frequency of visits to discount stores, hypermarkets, and supermarkets increased by 15 percent y/y. Compared to the previous year, the movement increased by almost 9 percent. Additionally, the average total time spent shopping has increased by over 15 percent y/y.
However, the market share of individual formats has not changed, with discount stores continuing to dominate. Approximately 92 percent of all consumers visited them at least once during the analyzed period. Experts are not surprised by these findings and predict that discount stores will continue to dominate the market in this area.
(MondayNews)