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TikTok gains popularity among influencers, but YouTube and Instagram reign supreme

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TikTok gains popularity among influencers, but YouTube and Instagram reign supreme
Anna Ryczkowska, source: Newseria

Most influencer campaigns today are multiplatform, meaning that creators prepare content to promote brands and their products on various social channels. Instagram reigns supreme in the number of publications for now, but it is YouTube that brings creators the highest earnings, according to LTTM statistics.

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