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TikTok's popularity in advertiser activities is growing

01:26

TikTok's popularity in advertiser activities is growing
Source: Photo by Olivier Bergeron on Unsplash

Last year, dominated by the pandemic and lockdown, resulted in a sharp increase in the consumption of content in social media. TikTok, which reigns over the global list of the most downloaded applications, has also benefited from this trend. In Europe, TikTok already has 100 million active accounts and this number is constantly growing.

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