TPSA attempts major facelift operation through informative TV adverts

TPSA has recently implemented a media campaign to change its public image. TPSA wants to be seen as a modern and customer-friendly operator. "We stress this is not an advertising but informational campaign and its purpose is not to promote our services, but to communicate with our customers," TPSA spokesman Witold Rataj said. TV spots will present factual information and be hosted by the well-known and very popular public television journalist, Krystyna Czubowna. TPSA does not want to disclose on what terms special broadcasting time was bought, which is normally earmarked for ministers, governmental agencies and social organizations. The campaign strategy was prepared by Corporate Profiles DDB Group, while media planning and purchasing was conducted by Media Direction OMD. The spots will appear on public television and private TVN. (Media i Marketing Polska, October 3-16) M.T.